EU Gambling Companies Searching For Opportunities in US

In one of our previous articles, we have discussed the USA gambling industry expectations in 2021. Where you can learn all about the current state of affairs. And what can we expect from the market this year. Although only four US states have legalized some form of online gambling so far. The US as a whole is still an attractive market for gambling companies around the world.

EU companies coming to USA

More and more US states will allow online gambling in the future. Which will make the US one of the biggest markets in the world. That’s why it comes as no surprise that EU gambling companies have already been searching for opportunities in it. Stay with us to learn more about how US players can benefit from it.   

US – An Emerging Online Gambling Market

According to the new report Online Gambling Market, 2021-2028 by Fortune Business Insights, the global online gambling market is projected to reach $158.20 billion by 2028. The same report states that the market was worth $66.72 billion in 2020. These figures show how the market will develop in the years to come. At the same time, they indicate that online gambling is one of the most thriving industries in the world.

Another report forecasts that the US online gambling market alone will see a CAGR of 15.41% during the period 2020-2025. The same report states that New Jersey is the largest regulated market in the US, worth more than $225 million. However, it is just one of few US markets where online casino and sports betting have been fully legalized. After all, New Jersey has a population of 8.79 million compared with the US where more than 328 million people live.  

So, the United States may be one of the most powerful countries in the world. But when it comes to online gambling, it is still an emerging market. At least, when it comes to legal online gambling. According to some experts in this field, US states beginning to legalize remote gambling is one of the biggest moves for the industry lately.

EU Gambling Companies Present in US Online Gambling Market

If you take a closer look at US-friendly online casinos and those operating in the regulated markets, you will notice that many EU-based providers have already been offering their products there. For instance, at US-facing online casinos, you can enjoy Betsoft online slots and virtual table games. Betsoft is a Malta-based software supplier that has been present in the online gambling market for more than 20 years.


When it comes to gambling sites operating in the regulated markets, like New Jersey and Pennsylvania, one of the most popular suppliers is NetEnt. It is another industry veteran, founded back in 1996 in Sweden. NetEnt’s portfolio includes some of the most popular slot games ever, like Starburst, Gonzo’s Quest and Guns N’ Roses. US players from these states also have access to NetEnt progressive slots. Such as Mega Fortune or Divine Fortune, where they can hit life-changing prizes. At NetEnt-powered online casinos, players can also enjoy RNG-operated table and card games. They include Blackjack Single Deck, European Roulette, Baccarat Pro and Jacks or Better Video Poker.

NetEnt Starburst slot gameplay


Although the United Kingdom has not been a member of the European Union since the end of January 2020. We have to mention Barcrest, a UK-based software provider. Its slot games are available to players from New Jersey and West Virginia. One of the licensed online casinos where you can enjoy Barcrest titles. For example Road to Riches, Road to Riches Free Spins on Road to Riches: Race Day is BetMGM Casino Online.  

The report on the US online gambling market growth predicts that live casino games will be huge across the country. At the moment of writing this article, one of the providers offering live dealer games in the regulated US markets is Evolution, a Latvia-based gaming company. Their live casino solutions have taken the industry by storm. And US players can join their tables to enjoy a wide variety of casino classics wherever they are. Besides, the provider offers thrilling live casino game shows based on popular TV programs.   

What Else Can We Expect?

When it comes to gambling companies offering online casino services in the EU, most of them are headquartered in the UK and Malta. At this moment, only Betfair, a London-based operator, has entered the NJ online gambling market. Most gambling sites that have obtained licenses in the regulated US markets are run by local gambling companies, though.

The good news is that some of the biggest names in the US gambling market have partnered up with EU providers. For example NetEnt or Evolution Gaming, to provide their customers with a first-class gaming experience. We hope that the US online gambling market will see more deals like these. It would allow players to enjoy games from the top-tier providers.

Live Casino Studio

One of the leading European software providers, Playtech, has recently announced that it will launch its first live casino studio in the US. It will be located in Southfield, Michigan, which is becoming the state’s leading technology and innovation hub. In a press release, Playtech states that the confirmation of its first US live entertainment studio is the latest milestone in its US roadmap.

“The new studio in Michigan is the first step in our US Live expansion as we look to deliver Live studios in all regulated states,” said a Playtech representative.

Allowing experienced EU casino and sportsbook operators to enter the market, US authorities will encourage healthy competition and ensure a higher quality of services for their citizens. However, it might not be that easy for EU gambling companies to enter this emerging market. This particularly applies to EU operators who may be perceived as a threat to US companies.  

On the other hand, we may see new local start-ups entering the market and teaming up with EU providers. To cater to a vast population of over 328 million people, they must be ready to offer the best of the industry. The experience and products brought by EU partners can help US operators establish themselves in the market.    

Benefits of Playing at Regulated Online Casinos

When playing at a regulated and licensed online casino, gamblers don’t have to worry about fairness or safety. What’s more, regulated markets have regulatory bodies online casino customers can turn to if they believe that they have been treated unfairly. Anyway, when you play games in a regulated market and at authorized online casinos, you can feel secure and protected.

Although online gambling can still be considered a novelty, taking into consideration that it has been around since the beginning of the 1990s, it has a long history in Europe. Malta and the UK in particular have been trustworthy jurisdictions. EU gambling companies must have met all high and strict standards and regulations set by the EU authorities to be authorized. In the process, they have gained a lot of experience.

Security concept image

What’s more, they must provide their customers with unparalleled bonus offers and keep them coming back for more to beat the competition. So, we can tell that they possess the know-how that US operators can benefit from. As for players, benefits from an oversaturated market could be multiple. However, it is of the utmost importance to sign up with reputable and licensed gambling sites for the reasons listed above.    

Closing Thoughts

What will happen in the US when it comes to online gambling is yet to be seen. We expect to see more states legalizing this form of entertainment and allowing foreign operators to enter the market. They should include big industry names from the EU as well.

The US online gambling market may try to curb the competition by not allowing offshore operators to offer their services within the borders of the US states. However, the authorities should be aware of the fact that only by providing customers with diversity they will secure market growth. And when it comes to online gambling, the experience of big EU players is incomparable.

One thing for sure though is that things are moving forward for US online gambling. If you read the news, you can notice that more and more states are pushing bills to legalize sports betting. We firmly believe that once sports betting is legal, the rest will follow soon. And by “the rest” we mean all other forms of entertainment available on the web, including online slots, poker and other exciting casino games.

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